The first week we ran the pedicabs in and around the Fashion week venues giving lifts to the Coty VIP clients and photographers to multiple locations.
The 2nd week the pedicabs operated from Selfridges in Oxford St giving free lifts to the store to potential Marc Jacobs clients.
We gave away samples of Honey.
Anybody who bought the new Honey fragrance was given a free lift from the store to their chosen venue.
Very successful campaign with the client thrilled with the results.