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Marc Jacobs ‘Honey’

We were thrilled when we were approached by Coty to run a 2 week campaign during the incredible ‘London Fashion Week’, to promote Marc Jacobs’ new fragrance ‘Honey’.

Rivett Media provided a convoy of branded pedicabs/rickshaws and a phenomenal promotional team for the launch of LFW, coincided with the launch of new fragrance ‘Honey’.
Our efficient pedicab drivers collected models and VIPs from the famous ‘Browns Hotel’ in Mayfair, taking them to various photo shoots and locations. Our teams were lucky enough to rub shoulders with various supermodels, including the stunning ‘Zara Martin’ (pictured right) who even posed for a photo for us! The campaign went on into the evening, where Models were then taken to a multitude of VIP events and parties.

Following the completion of ‘London Fashion week’, RM continued with the promotional campaign for ‘Honey’. Our pedicab’s offered free rides for commuters to London’s’ Selfridges , where our promo team would meet and greet them , then take them to the ‘Honey’ counter. Following purchase of the fragrance, the customers were then dropped back to their destination of choice.

Our promotional teams were friendly and proactive, handing out free samples of the perfume and goodies to the public. The campaign was a fantastic experience, and our team definitely delivered. Marc Jacobs ‘Honey’ doubled in sales during the two week period.