Rivett Media was approached by the Outdoor Agency for 20th Century Fox to run a media campaign in Central London’s Soho area. This was a 4 week campaign with 30 fully branded London Pedicabs promoting special pack of DVD releases leading up to Christmas. Leaflets were distributed to all passengers and passers by. The client was impressed with the impact of the branding and the professional attitude of the riders who looked great in their uniforms and gave excellent verbal reinforcement.

The results of this high profile local campaign were evident through a good return on sales.