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We have opened several new stores for Asda UK wide. This combination of offering complimentary rides to and from the store and handing out leaflets along with verbal reinforcement has proved extremely successful.

Customers love the fun factor of jumping on with their shopping and getting taken direct to home is a real winner. It creates an awareness of the new store, enables the client to track his carbon footprint with a mode of transport that puts a smile on the dial and is cost effective.

Asda have repeated this time and again because it works.