Coty UK used our Pedicabs for the 2nd year running to launch the new “Daisy Dream” fragrance.

The fully branded pedicabs gave free lifts to and from Selfridges on Oxford Street and the lucky passengers were given a free “Daisy Dream” sample to take home.

Demand was overwhelming and the public truly loved the product! As a result, our team was kept very busy over the course of the campaign with people taking lifts to and from Selfridges.

On day two, the store reported that the sales had doubled from the previous day and our client was thrilled with the result!

The pedicabs really stood out in the crowded Oxford street location and looked stunning with Daisy Dream branding.

Just another great product promoted by the best Experiential Media there is!