Rivett Media was approached by Karen Nunn, Marketing Director for Focus Energy Drink.
Karen tasked us with producing a novel and effective format to run a branding campaign for Focus at the Flora London Marathon.
Well, we did just that.
We ran 20 fully branded pedicabs that circumnavigated the key Central London spectator locations during the running of London Marathon and then at the finish line had promo people handing out bottles of the energy drink to exhausted runners who were then directed to the waiting pedicabs who provided complimentary lifts to their hotel or nearest tube.
This campaign was monumental success and a fantastic PR coup for the client.