Pedicabs were the main focus of the promotion which was hugely successful.
Lisa Rodwell, Director, Virgo HEALTH PR commented…
“Virgo HEALTH PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we really became the talk of the town.”