Nurofen ran a campaign in October 2008 to promote the launch of a new product (Nurofen Express) in 4 cities (London, Birmingham, Manchester and Hull) over a 7 day period.

Pedicabs were the main focus of the promotion which was hugely successful.

Lisa Rodwell, Director, Virgo HEALTH PR commented…

“Virgo HEALTH PR was tasked with delivering a campaign that would guarantee 360 degree noise around the launch of Nurofen Express. A crucial part of this was creating a memorable experience for consumers that would reinforce the brand proposition. Rivett Media helped bring this to life with a highly visible campaign that ensured we really became the talk of the town.”