Rivett Media travelled North to Scotland to open the new and first Pret A Manger in Gordon Street, Glasgow.

The brief was to run 5 branded Pedicabs in and around the centre of Glasgow and bring people to the new outlet who would then be able to view the new store and redeem the discount voucher they had be given by their rider.

This campaign went down a storm and the Pedicabs were well received in this vibrant but chilly city.

An interesting fact here is that the Pedicabs are as popular in winter as they are in summer and to get a free ride, under a warm blanket is a no brainer for our clients’ potential customers and they definitely know who sponsored their ride.