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Rivett Media was tasked with organizing the outdoor media sector for the opening of the new specialized store in London’s bustling Covent Garden.

We were tasked with providing a complete media mix

Peleton Riders (Branded specialized two wheeler bikes)
Promo girls
The promo girls engaged people in the area, distributed leaflets with details of new store and those customers wanting to have a closer look were transported direct to the store by a waiting pedicab.

The Peleton riders in full specialised kit, road a 2 mile circuit on branded specialised Peleton two wheeler bikes to add awareness to the campaign.

It ran like a dream and the store was inundated with customers keen to take advantage of the great offers up for grabs.

It proved to be a perfect media mix and the client was very impressed with the smooth operation and high calibre of promotional staff.