For one week during May and for 15 days in August/September 2008, Tesco engaged us to provide Pedicabs to promote store concepts at the opening of new stores.

Three Pedicabs were used for each of the two store openings to give free rides to customers whilst building image awareness. Pedicabs also provided Tesco with the ability to reinforce its environmentally-friendly credentials.

The booking was increased by a further 3 weeks following a site visit from Tesco’s Marketing Director.