The North Face
North Face booked us to run a promotional campaign in Victoria to show case their new Store and we targeted commuters & residents to make them aware of the new store in their area.
Rivett Media operated 5 fully branded Pedicabs for 7 days and gave free lifts to and from the store. Snow & Rock, North Face’s parent company, were very impressed with the campaign, and said it fitted extremely well with the clean green image, the Marketing Director, Kevin Young, rang GR in January 2010 and booked a campaign for Cycle Surgery which is also owned by Snow & Rock.
We have since run the store opening campaigns for Cycle Surgery & Runners needs next to the North Face shore in Victoria.